DOI: 10.5176/2251-1970_BizStrategy17.08

Authors: Suresh Kasanagottu, Sudipto Bhattacharya

Abstract: The objective of the research paper is to study and comprehend the significant factors that influence the synthesis of corporate sustainability into strategic management. An in-depth survey was performed among the Companies of various industries. The important data collected through the survey was analyzed by the method of Partial Least Squares (PLS) for evaluating the relationship among the constructs of the Conceptual research model. The results of the present empirical research study disclosed that management control has the strongest effect on the synthesis of corporate sustainability into strategic management, followed by organizational learning, Organizational Culture, and stakeholder engagement. The hypothesized path relationships between significant factors and the synthesis of corporate sustainability into strategic management were found to be Statistically Significant. The companies in the information technology, auto ancillary, and knowledge process outsourcing (KPO) industries have to focus and create novel strategies for effective management control factor which is critical to the growth and development of an organization.

Keywords:  corporate sustainability, strategic management, significant factors, empirical research, management control

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