DOI: 10.5176/2251-1679_CGAT14.33

Authors: Mark J. Chavez, Mak Hon Keat


How does the visual, audio and interactive elements in a game design influence appeal? Often times game designers must rely on either established themes in character design to ensure a successful product. This work experiments with the design and delivery of simulated intelligent talking characters character to determine appeal.

Keywords: Game Design; Transmedia Branding

Price: $4.99

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