DOI: 10.5176/2251-3426_THoR16.02

Authors: Lindsay Crystabelle A. Gillamac, Felipe V. Lula Jr. , Lemuel Roy Amarillo and Al Leonard Joseph B. Aca-ac

Abstract: Hangover is the unpleasant psychological and physiologic effects after heavy consumption of alcoholic beverages. In awareness of the need to have a remedy for hangover occurrence in Iligan City, the authors aimed to determine the most preferred and effective local remedy to hangover and inform people, bars and food establishments that there are available remedies to hangover in the locality. The study utilizes qualitative data gathered through an interview on four different age groups with 50 random individuals each group as to what symptom determines they are experiencing hangover. Then, quantitative data gathered through an online and written survey was done as to what local hangover remedy do they intake after drinking to ameliorate the most experienced symptom provided from the first assessment. . After data tabulation of hangover symptoms on different age groups, we have found out that the most common determinant that you have a hangover is having a headache. Thus, we queried the respondents again to what was effective the most in relieving them of headache and their other felt symptoms depending on their varying age groups. The results of the evaluations showed that most respondents from different age groups preferred Halang-halang Soup, a spicy beef soup in the locality. As part of the hospitality industry concerned with welfare of customers, Bars in Iligan City should include in their menu these hang-over remedies in anticipation of guest needs given the fact that there are no more stores open at late hours in Iligan City. Placards should also be posted within the bar area to orient the guests about hang-over cures available inside the bar. Bartenders and other staff being directly in-contact with guests should take part in orienting guests about these aforementioned remedies. Added to that, we would like to promote Halang-halang Soup as a Health beneficial cuisine in the Philippines and help in the growth of the Tourism Industry of Iligan City by making the Halang-halang place a tourist destination.

Keywords: Alcohol, Bar , Customer Welfare, Customer- Concerned, Hangover Remedy, Hospitality Industry, Local, Menu Development, Tourism Industry

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