DOI: 10.5176/2301-3710_JMComm13.35

Authors: Elsbeth D. Asbeek Brusse, Marieke L. Fransen, and Edith G. Smit


Abstract:
This study examined the effects of disclosure messages in entertainment-education (E-E) on attitude towards hearing protection and attitude towards the source. In addition the (mediating) role of the underlying mechanisms (i.e., transportation, identification, and counter arguing) was examined. In an experiment (N = 336) three different disclosure messages were compared to a no-disclosure condition. The results showed that more explicit disclosure messages negatively affect transportation and identification and stimulate the generation of counter-arguments. In addition, this more explicit disclosure message affected both attitude measures via two of these processes (i.e., transportation and counter arguing). Less explicit disclosure messages did not have this effect. Implications of the findings are discussed.

Keywords: entertainment-education, disclosures, narrative persuasion, transportation, identification, counter-arguing, hearing protection, attitude

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