DOI: 10.5176/2251-2098_EMG11

Authors: Jamaliah Mohd. Yusof, Rosidah Musa

Abstract: This study addresses factors that influence potential world class ranking within the higher educational institutions. Specifically, it examines image attributes of an identified public university by applying Importance-Performance Analysis in an attempt to understand its key challenges and critical management issues. Using convenience sampling technique, a total of 215 usable self-administered survey data were collected amongst various public university students of a developing nation. Findings reveal that attributes such as academic excellence commitment, good teaching quality, and extensive availability of academic programs are key drivers for the university to achieve a world class status. It also provides important implications for future research directions and management of higher education institution sector.

Keywords: Importance-Performance Analysis; corporate image; world class university.

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