DOI: 10.5176/2301-3729_JMComm12.84

Authors: Karabulut Aydın, Yağbasan Mustafa

Abstract: The visual arguments have an important place at the social media side of the present communication process. Undoubtedly, the elements used at the presentation and designation of the visuals may have a major effect on the target group. Having that effect healthily is directly related to the correct reflection and reception of the parameters connected with the attitude and perception. In that study serving the purpose of identifying the communicative effectiveness of the visual design perceptions on the social media consumption, it has been tried to test the attitude and perception styles posed by the youth against the visuals used at the web atmosphere across Turkey by supporting the study with a questionnaire application.
Keywords: Social Media, Visual Communication, Perception, Graphic Design.


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