Home Country Effect in Industrial Markets Does it Pay to Rely on Country Image for Domestically Produced Industrial Goods?

DOI: 10.5176/2251-2098_EMG16.12

Authors: Michael Reichert

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Integrating Entrepreneurial Marketing Perspectives: A Practice Based Approach

ISBN: 978-981-08-8408-6

Authors: Dr Alex Maritz

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Integrating sustainability practice in the business model: The case of volkswagen

DOI: 10.5176/2251-2098_EMG01

Authors: Prof. Dr. Nicolas Kfuri, Suneet Pahwa, Saguna Khajuria

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International Biomedical Collaboration in South Korea

ISBN: 978-981-08-8408-6

Authors: Alp Malazgirt

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International Research on the Future of Marketing Communication

DOI: 10.5176/2251-2098_EMG15.3

Authors: László Józsa and Gábor Rekettye Jr.

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Investigating South African Black Urban Area Consumers Perceptions of Advertised Retail Brands

DOI: 10.5176/2251-2098_EMG13.02

Authors: Michael Colin Cant, Leanne Lauren Manley

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Investigative the Impact of Movie Brand Placements on Indian Viewers Memory and Behavior: Role of Prominence and Brand Familiarity

DOI: 10.5176/2251-2098_EMG23

Authors: Richa Vyas

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Is Marketing Honesty the Best Policy? Corporate Appeals to Cynical Consumers

DOI: 10.5176/2251-2098_EMG16.8

Authors: Johannes Nolting and Amos Owen

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Is Outdoor Advertising Fading Out in the Digital Era?

DOI: 10.5176/2251-2098_EMG13.07

Authors: Fanny Sau-Lan Cheung, Wing-Fai Leung

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Market Orientation of Firms in International Markets: A Review

DOI: 10.5176/2251-2098_EMG13.04

Authors: Samit Chakravorti

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