Sustainability: a case study of a Malaysian public university

DOI: 10.5176/2251-2098_EMG04

Authors: Jayaeswari Sangaralingam, Dr. Filzah Md Isa

Click to read abstract >>

Price: $4.99

Loading Updating cart…

The Advertising – “Text and Driving” Behavior Relationship: Theory and Evidence of a Shock Advertising Experiment

DOI: 10.5176/2251-2098_EMG15.1

Authors: Prof. Luca Buccoliero, Dr. Elena Bellio, Dr. Maria Mazzola and Dr. Elisa Solinas

Click to read abstract >>

Price: $4.99

Loading Updating cart…

The Commercialization of Indoesian Game Developer to International Market

ISBN: 978-981-08-8408-6

Authors: Aldianto, Leo, Dellyana, Dina, Setiadi and Iman

Click to read abstract >>

Price: $4.99

Loading Updating cart…

The Construction of Database Corporate International Social Responsibility between China and Kazakhstan

DOI: 10.5176/2251-2098_EMG16.9

Authors: Zhantore Ulsara Nematullakyzy and Professor Zhou Xiao-hu

Click to read abstract >>

Price: $4.99

Loading Updating cart…

The Customer Loyalty in Malaysian Retailing: Attitudinal and Behavioral Perspectives

DOI: 10.5176/2251-2098_EMG27

Authors: Lim Chow Yeng, Nik Kamariah Nik Mat

Click to read abstract >>

Price: $4.99

Loading Updating cart…

The Impact of Social Media on the Marketing Strategies of South African businesses

DOI: 10.5176/2251-2098_EMG13.13

Authors: Michelle Dateling, Prof Geoffrey Bick

Click to read abstract >>

Price: $4.99

Loading Updating cart…

The peer-to-peer, crowd-enabling mechanism of emergent brand communities

DOI: 10.5176/2251-2098_EMG15.4

Authors: Gary J Buttriss and Andrew S Wallace

Click to read abstract >>

Price: $4.99

Loading Updating cart…

The power of customer values with social communication in the marketing segmentation

DOI: 10.5176/2251-2098_EMG15.5

Authors: Tsai, Ping Heng, Shyu, Yu Liang, Ou, Yu Jui, Hsu, Hong I and Lee and Pei Ching

Click to read abstract >>

Price: $4.99

Loading Updating cart…

The Priming Effect of Brand Names and Slogans with Various Appeals

DOI: 10.5176/2251-2098_EMG13.05

Authors: Chung Hui Tseng

Click to read abstract >>

Price: $4.99

Loading Updating cart…

The rise and fall of the Morality Workshop

ISBN: 978-981-08-8408-6

Authors: Sri Rahayu Hijrah Hati and Aida Idris

Click to read abstract >>

Price: $4.99

Loading Updating cart…
LoadingUpdating…