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The Impact of Social Media on the Marketing Strategies of South African businesses

DOI: 10.5176/2251-2098_EMG13.13

Authors: Michelle Dateling, Prof Geoffrey Bick

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The peer-to-peer, crowd-enabling mechanism of emergent brand communities

DOI: 10.5176/2251-2098_EMG15.4

Authors: Gary J Buttriss and Andrew S Wallace

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The power of customer values with social communication in the marketing segmentation

DOI: 10.5176/2251-2098_EMG15.5

Authors: Tsai, Ping Heng, Shyu, Yu Liang, Ou, Yu Jui, Hsu, Hong I and Lee and Pei Ching

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The Priming Effect of Brand Names and Slogans with Various Appeals

DOI: 10.5176/2251-2098_EMG13.05

Authors: Chung Hui Tseng

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The rise and fall of the Morality Workshop

ISBN: 978-981-08-8408-6

Authors: Sri Rahayu Hijrah Hati and Aida Idris

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The Role of Internal Marketing in Engineering Organizations in South Africa

ISBN: 978-981-08-8408-6

Authors: Prof Geoffrey Bick and Ingrid Nicolaus

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