Authors: Te-Wei Wang, Chen-Kuo Pai and Meng Long Xia
Abstract: This paper attempts to adopt the ICTRT model to evaluate the website effectiveness among five East Asian countries by expert evaluators. The result indicates all the five websites are not effectively applied for business operations. They all concentrate on the basic dimensions such as information and communication dimension, whereas transaction dimension is missed in three websites. The relationship dimension is also not effectively implemented in the DMOs’ websites. This paper adopts ICTRT model to evaluate the effectiveness of DMOs’ websites, the linear relationship is identified between complexity and performance. This paper also found the performance variance is existed in the DMOs’ websites with the country level.
Keywords: Destination Marketing, ICTRT MODEL, Website Effectiveness, Website Evaluation