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Patients’ Satisfaction in International Healthcare: Malaysia in Perspective

DOI: 10.5176/2251-2098_EMG16.17

Authors: Thilagavathi Krishnan and Shankar Chelliah

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Consumer’s Responses towards Online Review in Emerging Market: Evidence from Indonesia

DOI: 10.5176/2251-2098_EMG16.14

Authors: Tao Jiang, Yeyi Liu, Andyka Dimas Agassi

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Home Country Effect in Industrial Markets Does it Pay to Rely on Country Image for Domestically Produced Industrial Goods?

DOI: 10.5176/2251-2098_EMG16.12

Authors: Michael Reichert

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The Construction of Database Corporate International Social Responsibility between China and Kazakhstan

DOI: 10.5176/2251-2098_EMG16.9

Authors: Zhantore Ulsara Nematullakyzy and Professor Zhou Xiao-hu

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Is Marketing Honesty the Best Policy? Corporate Appeals to Cynical Consumers

DOI: 10.5176/2251-2098_EMG16.8

Authors: Johannes Nolting and Amos Owen

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Conflicting Discourse between Market Contemplations and Ethical Conduct: A Case of Professional Accounting Services

DOI: 10.5176/2251-2098_EMG16.6

Authors: Dr. Humayun Murshed

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Dysfunction from Focusing on Overseas Business

DOI: 10.5176/2251-2098_EMG16.3

Authors: Gen Fukutomi, Yuko Yamashita, Wataru Uehara, Hiroyuki Fukuchi and Masato Sasaki

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Startup branding funnel: a new approach for developing startup brands

DOI: 10.5176/2251-2098_EMG15.6

Authors: Maja Konečnik Ruzzier and Mitja Ruzzier

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The power of customer values with social communication in the marketing segmentation

DOI: 10.5176/2251-2098_EMG15.5

Authors: Tsai, Ping Heng, Shyu, Yu Liang, Ou, Yu Jui, Hsu, Hong I and Lee and Pei Ching

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The peer-to-peer, crowd-enabling mechanism of emergent brand communities

DOI: 10.5176/2251-2098_EMG15.4

Authors: Gary J Buttriss and Andrew S Wallace

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