DOI: 10.5176/2301-3710_JMComm15.18
Authors: Maria Pilgun and Iosif Dzyaloshinskiy
Abstract: The article describes the analysis of the perception and evaluation of the personal characteristics of the modern businessman in different linguistic cultures. The analysis is based on the questionnaire survey of respondents from Russia, as well as Spain, Italy, France, Germany, England and the USA. It was demonstrated that many traditional theories developed in this area need to be revised. A study showed that in all the above countries the evaluation of qualitative characteristics of the businessperson depends on the social, occupational, age and other characteristics of the respondents. Different groups of people adopt their own idea of business people belonging to both their business culture and those of other countries.
Keywords: business ethics; ethical regulation; business communication
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