DOI: 10.5176/2251-1970_BizStrategy16.17
Authors: Ariana Chang, Wayland Chang, Wei Lo
Abstract: Presented is a conceptual model that comprehensively illustrates and highlights essential aspects of the corporate social responsibility in regards to the buyone give-one model. Of particular note is the variety of practices fashion companies in the fashion industry deployed in charitable contributions such as giving can be seen as an embedded CSR strategy. This paper also examines the implications of CSR as a strategy and its social value creation.
Keywords: CSR, value creation, social value, buy-one giveone
model
Updating...