On God of Gambling for Cultural Tourism in Macau

DOI: 10.5176/2251-3426_THoR1235

Authors: Zhang Meng and Yang Chiehyun

Abstract: As part of the results from a research program aiming to explore the feasibility of establishing an image of “God of Gambling” in Macau and launch relevant cultural tourism activities, this paper probed into the current status of such phenomena as belief in and worship of “God of Gambling” in Macau, examined the relationship between cultural tourism and gaming industry and the significance of their convergence, and finally, brought forward strategies for practice.
Keywords: God of Gambling; gaming industry; cultural tourism; Macau