DOI: 10.5176/2251-1970_BizStrategy17.01
Authors: Dr. Eduardo V. Lopez
Abstract: The recurrence of governance failures made it necessary to review the basics of what have up till now been taken to be incontestable knowledge. As a conflict between business and society ethics leads to inappropriate actions, outdated governance practices are incapable to cope with this challenge. The ethical components of strategy need to be understood and the sources of deviance identified to apply new governance approaches able to drive success. The existence of different sets of ethical values is depicted by the Ethics Cube, which also illustrates the conflicting relationship between those and other factors such as personal interests, allegiances, and opportunity. Shuffling the cube affects professional. This process can be explained with the introduction of two new concepts: The Small Sins Allowed, that establish a level above which adherence to ethical standards is expected, and the Line of Impunity, that is related to the perception that privileges are entitled above certain level. Finally, a governance Ethics Hierarchy Model addresses ethical issues ranked by their moral intensity [1].
Keywords: Ethics, governance, strategy, ethical cube, small sins allowed, line of impunity, ethical hierarchy model.
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