DOI: 10.5176/2251-1970_BizStrategy17.22
Authors: Hamad Balhareth
Abstract: The aim of this study is to investigate selected factors that impacting customer’s perception in using mobile health-banking. The study is motivated by the fact that the adoption of mobile health-banking is still unclear by banking sector. The core feature of mobile health banking is the link between physical activity of banking customers and the amount of interest credited to their accounts. Yet to be able to survive in the new gamification era, the delivery of quality and innovative service is important to gain and retain customers’ satisfaction and loyalty. Therefore, the results of this study provide an understanding of mobile health-banking adoption by banking sector. The research model developed in this study is based on the TAM framework. Four variables are proposed as the factors that impact the usage of health-banking. These are engagement, perceived usefulness, perceived ease of use and perceived trust. Based on the survey, it was found that engagement, perceived ease of use and perceived trust are the determinant factors that influence the usage of mobile healthbanking services. The result supports that customers less than 39 favor mobile health-banking compared to customers 39 and above in Saudi Arabia.a
Keywords: mobile health-banking; banking sector; gamification; engagement; TAM.
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