DOI: 10.5176/2251-3426_THoR17.14

Authors: Shi Kai xin, Zhang Yang

Abstract: Spiritual tourism has been attracted much interesting by both scholars and tourists in recent years. As the concept which usually overlaps with religious tourism, yet our understanding of the experience of spiritual tourists at religious sites is limited. Although there existed a consensus by academic researchers about the significantly different demonstration of spiritual tourists' perception and behaviors in relation to religious pilgrimages. How the spiritual tourists perceive their experience is still a research gap, and moreover, measurement of tourism experience in spiritual tourism called for much attention not only for the purpose of in-depth discussion of spiritual tourists, but also for more managerial suggestions for practitioners and governments. Therefore, the study aim to develop and test a scale to measure spiritual tourism experience as the contribution of spiritual tourism research

Keywords:spiritual tourism; experience; scale development; scale; China

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