ISBN: 978-981-08-8408-6
Authors: Aldianto, Leo, Dellyana, Dina, Setiadi and Iman
Abstract:
Worldwide game industry is growing and it is growing fast. The recent number shows that global game industry worth expectation is by US$ 13,5 billion in 2010. It will surpass the television and music
industry on its growing journey. The business proves to be so promising that Indonesia has taken its effect by also becoming one of the industry’s potential markets in Asia. Online gaming is popular here since the internet penetration to this country on 1999. This popularity has stimulated the curiosity of many people of Indonesia to start the effort of the game development on their own. And now, there are around 20 local game developers who have established a gaming company in Indonesia. Therefore authors started a research regarding commercialization activity in the industry. Authors has also taken two local game developer companies as a case study to know their commercialization effort in facing the conditions that they faced and also to share their success story for the better future.
Keywords: Video game, technology commercialization, local game developer, game industry
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