The Art of Methods Mixology: A Fine Blend of Qual-Quant Methods unlocking Performance Excellence in Banking

DOI: 10.5176/2251-2012_QQE68

Authors: Sara M. Johnson

Abstract:

This paper describes the mixed methodology approach applied for the purposes of a PhD dissertation data analysis, in the field of Positive Organizational Behavior. It summaries the reasoning behind the choice of mixed methodology, and the research steps. The qual-quant methodology selection answers triangulation requirements. Furthermore, the mixed technique is considered a viable scientific mode for grounding the Research Questions relating to the affect that Psychological Capital and Emotional Intelligence moderated by a customer focused corporate vision display in banking sustainable productivity.

Keywords: mixed methodology, qualitative, quantitative methods; positive organizational behavior; EI; chaos theory; servant leadership; financial planning; sustainable productivity.

LinkOut:    ScienceDirect