Use of Conceptual Metaphor as Speech-Writing Technique in Primary Political Discourse (as exemplified by the political discourse of the US President Barack Obama and Presidential candidate Al Gore)

DOI: 10.5176/2251-2853_2.1.77

Authors: Elena Medvedeva, Natalya Spitsyna

Abstract:

This article reviews the use of conceptual metaphor as a speech writing techniques. The materials for the research were taken from the speeches of the US President Barack Obama and Presidential candidate Al Gore.

Keywords: conceptual metaphor, speech writing, speech writing techniques, political discourse, cognitive linguistics, political linguistics.