DOI: 10.5176/2010-4804_2.2.206
Authors: Roger Wehrli, Hannes Egli, Martin Lutzenberger, Dieter Pfister, Jürg Stettler
Abstract:
The goal of this study is to learn more about tourists’ understanding of sustainable tourism. The empirical survey with over 6,000 respondents in eight countries identifies the most relevant aspects of sustainable tourism from a tourists’ perspective. Overall the perception is balanced over the different dimensions. Furthermore, five different types regarding tourists’ understanding of sustainable tourism are identified in a cluster analysis and a potential market size of sustainable tourism of 22{6e6090cdd558c53a8bc18225ef4499fead9160abd3419ad4f137e902b483c465} of all tourists can be identified.
Keywords: Sustainable tourism, understanding, perception, demand, cluster analysis
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