DOI: 10.5176/2335-6618_1.1.12
Authors: Shahreen Mat Nayan
Abstract:
Ecotage (or ecological sabotage) is a tactic used by some environmentalist to end corporate recklessness. Deluca divides the environmental movement into two. Reforms tend to privilege humans, while radicals see humans as a threat. As an organization that began over 30 years ago, Greenpeace is often associated with the environmental movement. Known for some of their
unorthodox methods, Greenpeace utilizes gruesome images and engage in ecotage as part of their tactic. In this analysis, I will draw upon Fisher’s narrative lens and Burke’s analysis of drama to discuss the ways in which Greenpeace communicates and encourages the audience to evaluate the current environmental condition by visually listing, or narrating through images, the many ways humans injure.
Keywords: Ecotage, Environmental Communication, Green Advertising, Greenpeace, Visual Rhetoric
Updating...