Territorial marketing as successful strategy for regional development: The case of Russia

DOI: 10.5176/2251-2012_QQE13.18

Authors: Ilshat Gafurov, Aida Novenkova, Nailya Bagautdinova, Nataliya Kalenskaya

Abstract:

Regional marketing is a tool for shaping the internal advantages of the region, investment and economic development factors, increasing attractiveness of the area as a whole. Imple-mentation of active organizational and economic changes in Russia's regions will lead to stabilization and subsequent growth of the national economy and social development.

Keywords: regional economy, territorial marketing, city branding