DOI: 10.5176/2251-1865_CBP43
Authors: Kok Hong Tan, Brian Geng Meng Ng, Judith Mingxin Sim and Stephen Wee Hun Lim
Abstract: Global versus local processing, primed using a visual perceptual task, led to observable differences in risk-taking behaviors. Participants were shown big letters made of small letters and attended either to the big letters (global level) or small letters (local level), before undertaking the Balloon Analogue Risk Task (BART). The present data are novel and show that participants primed with the global task scored significantly higher on riskiness than participants primed with the local task; when compared to a control baseline, global priming impacted riskiness to a greater magnitude than local priming did. Taken together, our findings suggest that it may be of greater ease to prime people to become riskier than to be less risky.
Keywords: Global-local processing; cognitive styles; risk-taking behaviors
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