DOI: 10.5176/2010-4804_3.1.295
Authors: Dr. Parnprae Chaoprayoon and Assoc.Prof.Dr. Chalermchai Panyadee
Abstract:
“The Local Economic Promotion through the Creative Tourism Travelling Route: the practical application for Chiangrai Province, Thailand” was a qualitative research that had the following objectives: 1) To study the potentiality of the cultural tourism for Chiangrai Province, Thailand 2) To study the creative tourism travelling routes in order to increase the economic value for Chiangrai Province, Thailand. Owing to the research, it was found that 1) culture was a social heritage that revealed the prosperity of the society which could be shown in various ways, for example, the cultural arts, the tradition, folklore, architecture, ancient sites and antique artifacts. All of these could be called “cultural tourism attraction” or the practical tourism application for Chiangrai Province, Thailand. As the matter of fact, Chiangrai province was considered to be the upper most province of Thailand that had long legendary history for more than 750 years. Thus, Chiangrai Province had possessed a variety of cultural tourism attractions that could be revealed through the practical ways of life of the local residents. Actually, the “cultural tourism attraction” was based on the traditional festivals and the domestic handicrafts that had the potentiality to catch the attention of the tourists and the travelers who visited Chiangrai Province. The only missing link was the transportation networking of roads and highways to promote the tourism industry. 2) The cultural travelling routes would be creative to the promotion of tourism industry in Chiangrai Province which could be divided into 2 categories. Firstly, the creative or cultural travelling routes in Chiangrai province; and secondly, the creative or cultural travelling routes with relative province and neighbor country. In summary, the creative or cultural travelling routes would support the ASEAN community market as well as would hold up the cultural tourism attraction amongst the ASEAN community nations.
Keywords: Creative tourism, Cultural attraction, routes, Cultural Tourism Potential site, Cultural management, Tourism logistics management, Chiangrai, Thailand
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