DOI: 10.5176/2010-4804_2.2.183
Authors: Rekha D Chikhalkar
Abstract:
The online purchase in India is evolving fast and has the potential to grow exponentially in the times to come, as the internet penetration reaches far and wide across the country. The breakthrough in the internet technology has actually rendered an exhaustive globe rather a small market place with unparallel ease in accessibility and comprehensive range of products and services. In order to tap the growing online market, sellers need to fully understand Indian consumers, in particular ones having technical qualification for increasing their market scope. As the engineers have
the necessary financial and technical resources to buy the products or services online. The category of
products that is purchased by engineers was studied. The ‘Reliability’ dimension was measured to understand its need and the variables associated with it. Besides the concluding comments, the managerial implications are also suggested to implement the parameters that are affecting the ‘Reliability’ dimension for engineers. These suggestions are to be used for better survival & profitability of the online retail organizations.
Keywords: Online purchase, Reliability, engineers, Retail internet sites
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