DOI: 10.5176/2010-4804_3.1.290
Authors: Nor’Aini Yusof and Mohd Fitri Che Jamil
Abstract:
Ecotourism has been identified as one of the main attractions in the promotion of tourism in Malaysia. Despite having a number of breath-taking lakes, most of the well known ecotourism resorts are located in coastal-based areas. Less attention is given to the lake-based ecotourism resorts, causing concern about the neglect of management issues which have led to a low occupancy rate. Meanwhile, scholars believe that
organizational culture is an important factor in effective management. However, there is a lack of studies on the management of resorts, especially concerning organizational culture. The aim of this paper is to explore the organizational culture of ecotourism resorts in an ecotourism area; Tasik Kenyir. Questionnaires were distributed to resort employees who have agreed to participate in the survey, yielding a 77{6e6090cdd558c53a8bc18225ef4499fead9160abd3419ad4f137e902b483c465} response rate. The data was analysed using factor analysis. Four factors have emerged as constructs of organizational values and another five factors emerged for organizational practice. The results provide an understanding of the organizational culture that is available in resorts in the ecotourism industry.
Keywords: CLake-based, Ecotourism, Organizational Culture, Organizational Values, Organizational Practice
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