DOI: 10.5176/2251-3701_2.1.55
Authors: Konstantina Demiri
Abstract:
Factories are historically a category of buildings where pioneer architectural forms interweave with innovative structures in order to fulfill the spatial requirements of the production process and also to promote an image of the company addressed internally and externally to its domain. Selected examples from the early 19th century until today show that initially a shift occurred from the era of references to classical precedents to an age of modern monumentality within the framework of Modernism. Later on, in the post-Fordist period flexibility and high-tech idiom prevailed and recently the industrial space is considered as an area of spectacle and expression of sustainable values. Transparency as a desired quality of the corporate image has interpreted and applied in various ways during the 20th century.
Keywords: corporate image, monumentality, flexibility, transparency, innovation, environmental sensibility, structural system, architectural form, Fordism, post-Fordism
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