DOI: 10.5176/2301-394X_ACE13.40
Authors: Mário S. Ming Kong
Abstract:
Creativity is a productive capacity where fantasy and reason are associated, and whose results serve as an engine for the communication and transmission of ideas and information. Since we strongly believe that architecture is a product of creativity, imagination and invention, born of the relations that the mind established between what it knows, for what it craves and its inherent notion of harmony and proportion. Thus, it can not be dissociated from the cultural, philosophical, ideological and sociological environment in which it operates. These qualities are clearly present in the works of numerous authors, many of them far apart in space, time and cultural reality. With this article we intend to present our understanding on the cognitive process underlying the conceptual architectural design and illustrate how its representation enables the emergence of new ways of seeing and feeling architecture, and the reflection that socio-cultural values have in arts.
Keywords: Architectural Design and Theories, Architectural Culture, Creative Process, Visual Communication, Harmony and Proportion.
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