Critical Success Factors for Strategies of Telecommunication Companies in Saudi Arabia: The case of Mobily

DOI: 10.5176/978-981-08-8408-6_BizStrategy2011_24

Authors: Hamad Balhareth and Kecheng Liu

Abstract:

This paper describes the contribution of strategic alignment perspectives in sustaining business growth and competitive advantage. Each perspective has distinct characteristics which can be used in different times and places to meet business changes and complement other strategic perspectives. The paper presents the role of strategic moves in Mobily's M-Pay success and the benefits of evolving
dynamic capabilities in the company.

Keywords: strategic alignment perspectives; strategic alignment model; external strategy; internal strategy.