Digital Darwinism and the Need for a Digital Transformation

DOI:  10.5176/2251-1970_BizStrategy14.17

Authors: Prof. Dr. Ralf T. Kreutzer

Abstract:  More and more companies are challenged by the DiSoLoMo-trend. Companies able to adapt will survive – the others will be challenged by digital Darwinism. The task for all companies has one name: digital transformation. These reasons for change and aspects of the required change management process are discussed here. How to organize the change process is outlined, too.

Keywords: Digital Darwinism, digital transformation, DiSoLoMo-trend, Zero Gravity Thinking, Realtime Marketing, Social CRM, Change Management