DOI: 10.5176/2251-1970_BizStrategy18
Authors: Svetlana Serdukov
Abstract: There is little doubt that business education is big and lucrative business (Pfeffer & Fong, 2002). In this article business education is considered as an industry and is analyzed using strategic analysis tools in order to determine its business model and discuss its viability. Business education market is becoming more and more international. Consequently, management schools have to position themselves as regional, national or international, which would affect their mission, strategies, practices and prestige. This paper argues that current business model of European business education industry is not sustainable in the long term if it continue to follow the American model.
Keywords: component: business education, globalization, internationalization, business model
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