DOI: 10.5176/2251-1970_BizStrategy33
Authors: Adnan Rovcanin, Adna Mataradzija, Amra Mataradzija
Abstract: Knowledge management is becoming one of the basic prerequisites for creating sustainable competitive advantage of organizations in an effective and efficient manner. Knowledge management encompasses three components of the company, namely: people, their everyday business processes and information technologies used to capture, move and transform data, information and knowledge. While exploring new profitable opportunities to replace existing services which emphasizes the possibility of exploitation of new ones, the fact is that knowledge management is a response to real social and economic trends: globalization, omnipresent computerization and centralized view of knowledge that an organization has. In this paper there are explained business intelligence tools such as: data warehouse, data mining and OLAP technologies, and their basic characteristics. Using these tools, the company achieved a number of benefits in business, such as increasing revenue, increasing profit, improving customer satisfaction, cost savings and increased market share. In today's business operating systems are constantly overwhelm large amounts of data and information from external and internal sources. Business intelligence is a term that encompasses a set of methodologies and software tools that allows the use of data from various data warehouses and its transformation into information needed for decision making. Modern information technology has enabled the storage of large amounts of data, and creating new knowledge.
Keywords: Knowledge Management, Business Intelligence, Data Warehouse, Data mining, Online Analytical Processing
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