Scale Development of Consumer Ethically Questionable Behaviors in Retailing

DOI: 10.5176/2251-1970_BizStrategy16.15

Authors:Hsiu-Hua Chang, Long-Chuan Lu

Abstract:Consumers play a major role in an ethical exchange relationship of the seller/buyer dyad. Consumer ethically questionable behaviors would disrupt the effective exchange process, leading to unproductive exchange and significantly damaging business profitability. The scale of consumer ethically questionable behaviors in retailing is thus needed to develop. The four dimensions with 19 items of consumer questionable purchasing activities in retail store were finally conducted. Further research and market manager can imply this scale to examine and consider the unethical practice made by consumers in marketplace.

Keywords:  consumer ethics; ethical behavior; marketing ethics