Malleable Creativity: Priming Content promotes Content-specific Creativity

DOI: 10.5176/2251-1865_CBP44

Authors: Hwajin Yang, Sujin Yang, Clara Chan and Ze Ling Nai

Abstract: The current study investigated whether creativity can be boosted by priming and whether the content of the priming can modulate creative performance either in content-general or content-specific manner. Our study demonstrates that implicit priming modulates creative performance in a content-specific way, suggesting that creativity may be a domain-specific skill rather than a domain-general skill.