DOI: 10.5176/2382-5650_CCS14.22
Authors: Au Chi Kin and Wong Chi Wang Simon
Abstract:
Due to the rapid economic growth of China, many foreign people start learning Putonghua, the official Chinese language. For this reason, the Beijing authority opened lots of Confucius Institutes to promote the Chinese language and culture, as well as to teach the overseas people to attain better Putonghua proficiency. Confucius Institutes are playing a major role in promoting Chinese language education and introducing the contemporary Chinese cultural, society and economic situation. People can learn more about China through the Confucius Institutes around the world. Thus, the Confucius Institutes are transformed from a merely teaching institution to a platform for promoting national culture and tradition nowadays. They become a medium to help foreigners to understand the Chinese society. This paper focuses on some examples of the operation of Confucius Institutes around the world in order to present the challenges in promoting the Chinese culture by comparing with the promotion of Korean culture by the South Korean government.
Keywords: Confucius Institute, Chinese culture, Chinese language, Putonghua
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