DOI: 10.5176/2251-1679_CCV04

Authors: Arto Ojala


Cloud computing brings new possibilities for software firms to sell their products within a Software-as-a-Service (SaaS) model. However, although SaaS provides new revenue models, it may not easily achieve a profitable revenue stream. For customers, SaaS promises cost savings related to IT expenses. However, it may be difficult to estimate which revenue model will be best for a given situation. In this paper I present the common revenue models used in SaaS, examining their advantages and disadvantages from the point of view of the software provider and the customer.

Keywords: Revenue models, SaaS, Cloud computing, Business in cloud

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