DOI: 10.5176/978-981-08-6308-1_D-032

Authors: Sanjeev kumar Sharma, Ugrasen Suman


Web Personalization is the process of designing web interface according to specific user needs and taking advantage from user interaction and navigation habit to deliver need-based content and information. It integrates usage data with content, structure or user profile data and enhances the results of the personalization process. Therefore, we propose a standard data mining architectural framework that personalizes the contents of websites using either usage logs or web semantics. It also helps to generate useful recommendations of Web pages after computation of semantic enhanced navigational patterns.


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