ISBN: 978-981-08-8408-6
Authors: Asst. Prof. Fahri APAYDIN and Res. Asst. Fatih GEÇTİ
Abstract:
The aim of this study is to analyze the changes in marketing activities of Turkish enterprises considering certain sectors as basis in the period of economic crisis. These sectors include totally seven subgroups of food, financial services, textile, durable products, furniture, electronics and other services. In achieving the goal of the study, a survey was conducted on the enterprises operating in Istanbul which were selected through convenient sampling method.
Keywords: Turkish Enterprises; Change; Marketing Activities; Economic Crisis
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