Influence of Relational Resources on Export Activity: Born Global Analysis as a Moderator Effect
DOI: 10.5176/2251-2098_EMG17.17
Authors: Mónica Clavel San Emeterio, Rubén Fernández-Ortiz, Emma Juaneda-Ayensa, Cristina Olarte-Pascual
Integrating sustainability practice in the business model: The case of volkswagen
DOI: 10.5176/2251-2098_EMG01
Authors: Prof. Dr. Nicolas Kfuri, Suneet Pahwa, Saguna Khajuria
International Research on the Future of Marketing Communication
DOI: 10.5176/2251-2098_EMG15.3
Authors: László Józsa and Gábor Rekettye Jr.
Investigating South African Black Urban Area Consumers Perceptions of Advertised Retail Brands
DOI: 10.5176/2251-2098_EMG13.02
Authors: Michael Colin Cant, Leanne Lauren Manley
Is Outdoor Advertising Fading Out in the Digital Era?
DOI: 10.5176/2251-2098_EMG13.07
Authors: Fanny Sau-Lan Cheung, Wing-Fai Leung
