The Impact of Social Media on the Marketing Strategies of South African businesses
DOI: 10.5176/2251-2098_EMG13.13
Authors: Michelle Dateling, Prof Geoffrey Bick
The peer-to-peer, crowd-enabling mechanism of emergent brand communities
DOI: 10.5176/2251-2098_EMG15.4
Authors: Gary J Buttriss and Andrew S Wallace
The power of customer values with social communication in the marketing segmentation
DOI: 10.5176/2251-2098_EMG15.5
Authors: Tsai, Ping Heng, Shyu, Yu Liang, Ou, Yu Jui, Hsu, Hong I and Lee and Pei Ching
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