DOI: 10.5716/978-981-08-9493-1_IE28
Authors: Gary Biddle
Abstract:
This paper will explore the evolution of the app industry and the development of its business models, undertake a strategic review the app ecosystem and its current and future challenges as well as undertake a strategic review the app ecosystem and its current and future challenges.
NB: All monetary references are in US $; M denotes millions, and B denotes billions.
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