DOI: 10.5176/2251-2039_IE15.7
Authors: Justyna Matysiewicz, Izabela Sztangret and Slawomir Smyczek
Abstract: In the healthcare sector, different healthcare providers, such as home care, primary care, pharmacies and hospital clinics but also a financial institution, collaborate in order to increase values for patients, such as better health state, more complex services, high quality of services, and increased feeling of safety. By creating a value, flexible networks health care providers and additional actors create value through collaboration. Value nets are future-oriented networks in which intangible assets play a crucial role, of these, knowledge and innovation are crucial. The knowledge sharing is essential for value networks as it directly influences the co-creation of value between the different actors participating in the network.The issues addressed in the article focuses on marketing activities of health care services value networks in the context of customer value creation. The aim of the study is identification and description of the process of customer value creation in health care networks.
Keywords: customer value, health care, networks, customer value
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