DOI: 10.5716/978-981-08-9493-1_IE22
Authors: Aleksandras Vytautas Rutkauskas, Viktorija Stasytyte, Nijole Maknickiene
Abstract:
To refute the myth that not traditionally perceived methods are used in entrepreneurship, first of all there should be disclosed what kind and how many resources are needed to foster entrepreneurial success, how to measure the results of such activity and efficiency of resources involved. Finally, each business, region or country should understand what kind of innovation they need the most, where it provides the maximum increase for the value of resources. This article attempts to identify entrepreneurial assets, which help the mass of entrepreneurial activity strides to reveal, to offer a unified measurement index of entrepreneurial activity as well as the wayto determine such results. However, the main purpose of the article is to offer a portfolio of entrepreneurial types that would allow to allocate financial resources between separate entrepreneurial types, taking into account the reliability and risk of receivable effect scale.
Keywords: entrepreneurship portfolio; assets; efficient surface;optimal solution; utility
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