Successful Journey of a Research Journal: Intrapreneurship, Branding, and the Making of an Academic Journal

DOI: 10.5716/978-981-08-9493-1_IE23

Authors: Prof. Hagai Gringarten, Prof. Lisa J. Knowles and The Rev. Prof. Raúl Fernández-Calienes

Abstract:

In today’s fierce competitive market where with increased options are available to consumers, cultivating intrapreneurship in a not-for-profit university setting, developing fast growing a viable generic journal in a record time represents a remarkable branding achievement—especially for academia.

Keywords: academia, branding, electronic publishing,entrepreneurship, intrapreneurship, journal, not-for-profit, publishing, university