DOI: 10.5176/2382-5669_ICT-BDCS15.10
Authors: Samuel Imhanwa, Dr Anita Greenhill and Dr Ali Owrak
Abstract:
Cloud Computing has developed into a catchphrase in industry today. It has become ever-present in the digital era as a result of the propagation of the Internet, BOYD, improved bandwidth and mobility requirements for end-users (be it consumers, or businesses large or small). It is one of the hottest topics in IT/IS and has become of significant interest to practitioners and academics due to its many benefits specifically its economic value. However, the benefits of cloud computing will not be fully achieved just on the basis of its economic value. This paper argues that cloud computing should be commercialized through an understanding of business models before any economic value can be achieved. This paper draws on the business model concept to illustrate how cloud can enhance unique opportunities for businesses seeking competitive advantage and why the business model should be the unique selling point for cloud computing. The study was conducted through an extensive review of academic journals, publications, articles as well as industry white papers and reports.
Keywords: Cloud computing, Cloud service models, business models, internet, value creation, competative advantage
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