DOI: 10.5176/2301-3710_JMComm13.25
Authors: Daniel Wheatcroft and Glenda Cantrell Williams
Abstract:
Although business incentives in general have not proven to be as economically sound as once expected, U.S. states and countries still use them to attract the business of entertainment. Although there are some common elements, the overall approach to incentives varies – as does their effectiveness. The majority of the United States has opened their coffers to incentives, and many other countries have as well. This paper looks at the present standing of entertainment incentives and how ethical considerations impact their effectiveness.
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