Authors: John Britto Parisutham
Abstract: YouTube, as a video sharing site, has grown since 2005, its inception year, to the present from just a sharing of personal videos to broadcasting news channels. The CEO of YouTube informs that 7000 hours of news-related video are uploaded every day. It is not a one-sided monologue as was in the traditional journalism, as in the case of the newspaper, radio or television but an interactive media where the viewers are not only passive receivers but also contribute to their might making it more democratic. Personalities no longer are the focus of journalism, the consumers have become partners. YouTube can help build the audience, grow with them and use their content. While talking about freedom of expression, the ethical standards and controls also have to be discussed. The citizen journalism is the talk of the town.
Keywords: YouTube - Traditional Journalism - New Journalism