The Reflection of CSR (Corporate Social Responsibility) Conception In The Contemporary Communication Studies

DOI: 10.5176/2301-3710_JMComm14.64

Authors: Rizky Wisnoentoro

Abstract:

The sheer development of CSR idea has brought a subsequent reality: a plethora of CSR studies in various contexts. With a reflection on the discussion of CSR done by respective scholars that from the studies of management & business ethics, this paper proposes the reflection of the studies of Corporate Social Responsibility through the vantage point of Communications that converged into three main categories: The studies of CSR in Marketing/Business Communication; The studies of CSR in Reputation Management; and The studies of Communicating CSR & Others. At the end, this paper proposes a construct to view CSR from the context of communication.

Keywords: Corporate Social Responsibility, CSR, Communication, Marketing Communication, Business Communication, Reputation Management, Public Relations, Corporate Communications