DOI: 10.5176/2251-2233_NTC06
Authors: Ahmed Al Matar and Qigang Gao
Abstract:
This paper discusses the impact of social media on E-Commerce. As social media becomes increasingly popular, online marketers are investing in ways that utilize social media and engage online consumers. Online marketers’ adoption of new online marking trends is prompted by findings that indicate people are spending significant amounts of time socializing online. In addition to advertising and promoting on social media, online retailers have found that social network platforms are a great place to interact and communicate with online consumers effectively and efficiently. As well, people are constantly gaining new ways of experiencing online product search and recommendations, all of which influences online buying decisions. This MEC research paper presents a brief survey and investigation on how the emerging social media can impact E-Commerce, especially with regards to marketing practices. An impact analysis method is also proposed based on the four major perspectives of social media’s impact on E-Commerce’s success.
Keywords: Social media impact; E-Commerce; online marketing; viral marketing; online consumers; and online retailers.
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